Cannes Young Lions – 2018
60 Million Girls
In Canada and other developed nations, it’s not always clear how much harder it is for young girls to gain access to an education, and how dangerous it is when they can’t. This ad is a uses the gutter of the magazine’s spread and a tip-in to show how easy it is for these girls to slip away unnoticed, and how important it is that they receive the help they need.
Partner: Hilary Mason
Ads wouldn’t normally acknowledge the gutter, which makes this print experience more immersive, as both the headline and girl appear to be slipping inward.
COPY READS:
10-15% fewer women die in childbirth if they stay in primary school for another year.
Let them learn. Let them live.
Give life-saving access to education by supporting our Mobile Learning Lab at 60millionsdefilles.org/en
Our work wasn’t shortlisted, but that’s okay. According to my 88-year-old Grandmother, the competition was “rigged” and we deserved gold.