Canadian AIDS Society
World AIDS Day
I mean, really, how often have gay men been fed ads about the risks of unprotected sex? The Canadian AIDS Society wanted couples to get tested, and an ad that wasn’t condescending, and really broke through – it really had to stick out. So, in what was somewhat unconventional, we chose a humorous approach.
Did I once rush into the men’s room of a gay bar to see that ad above the urinal? You bet I did, and I’d do it again.
The client didn’t end up selecting this concept, but I’m still proud of it. That, and having cock rings in my portfolio is fun.