Ontario has been bombarded by non-stop iGaming ads since legalization in 2022, so when it came time to help Casino Time launch, we needed to stand out in a big way. We focused less on flash, celebrities and winning, and instead honed in on what makes Casino Time different: a social platform that lets players across Ontario connect.
And who better to tell that story than the world’s loneliest spokespersoncreature? Meet Big Fran in all her glory.
TV
What’s an integrated campaign without OOH, print and social?
