Switch Health

People knew Switch Health for their COVID testing capabilities, but they were looking to expand beyond COVID tests. Looking to change the face of women’s health, they prepared to launch at-home HPV tests. This meant no stirrups, no speculum and no medical exam paper sticking to your backside. But how could we attract consumers without making an enemy out of the government-funded Pap smear? We aligned the notion of HPV and early cancer detection with self care.