Cannabis Media Council
Cannabis Clio Award-winning campaign
I’m High Right Now
The Cannabis Media Council was founded to dismantle stigma attached to cannabis caused by the war on drugs and leverage advertising to normalize consumption across generations. Their inaugural campaign needed to educate and drive consideration for cannabis.
Many boomers are still apprehensive about engaging with the newly legalized marketplace. We need them to rethink what a cannabis consumer looks like. So we co-opted common misconceptions about cannabis and turned them on their heads with provocative narratives that helped to debunk outdated falsehoods.
By holding a mirror up to their peers, we’re showing them cannabis isn’t that scary after all.
The Clio Award-Winning I’m High Right Now integrated campaign
Print Ads
The aesthetic makes a connection to an era when the audience might have first tried cannabis and pairs it with present-day Baby Boomers living their best life.
Landing Page
Ads aren’t enough to sway opinion, so we made an I’m High Right Now landing page that served as an education tool to mythbust common misconceptions.
Pornhub
On November 8, 2023, we did a takeover of the Pornhub homepage across the US.
Campaign Results
We won SIX Cannabis Clios, including Cannabis Agency of the Year
First cannabis ad to be published in the New York print edition of Vanity Fair Magazine
Total campaign impressions of 3,267,999 and the campaign is still live!
Earned media impressions of 286,184,200
Native advertising dwell time of 01:56, almost 2x industry average on mobile
190% follower growth on Instagram
287% follower growth on LinkedIn
Muse by Clio | Adweek | Benzinga | Trendhunter | Honeysuckle